The discussion about gender equity in the workplace is nothing new. It’s been ongoing for decades, but we’ve made a good deal of progress overall. However, we still have a lot of problems encouraging diversity in tech.
Varied perspectives make for a more dynamic, in-touch and ultimately sustainable organization, meaning that it’s not just a moral judgement — it’s also smart business. The shortage of female recruits in tech, though, makes diverse organizations much harder to build.
Related: Onward and Upward: 5 Tips to Help Women in Tech Develop an Executive Presence
This leaves a lot of tech businesses asking the question: “How can we attract more diverse recruits?” Fortunately, addressing imbalances in tech isn’t as difficult as many might assume.
Encourage diverse leadership.
Opportunities for advancement are a powerful incentive in recruiting top talent, and the best way to recruit female candidates revolves around this very simple concept. Step one is to underscore that the same opportunities exist for male and female recruits by encouraging women in leadership positions. Drawing on diverse perspectives in leadership will pay off quickly as you can expect more:
Customer engagement and a better understanding of individual consumers
Creative and innovative thought
Positive impressions of the company that will help recruit talent